Performance Ads Partnership
Our ad experts direct. Your team builds. You pay a small % of spend.
Get the scripts, angles and copy behind $10B+ in revenue, delivered to your in-house team. We also edit for an additional fee! Pricing starts at just 2% of ad spend.
$5B+
in ad spend managed
$10B+
in revenue driven
Every vertical
CPG, e-commerce, B2B, lead gen and retail
Ad Examples
A look at the kind of creative our network builds and directs.
How It Works
We diagnose.
Our ad strategists review your account, offer and creative to find where the upside is.
We direct.
Your team gets the playbook: winning angles, hooks, scripts and ad copy, all built from what's working across billions in spend.
Your team builds.
Your designers and editors produce the ads. We review, refine and keep new angles coming every cycle.
Need more hands?
We have a full stack creative team if needed for video editing, static images, copy and more.
More winning ads, every week
A simple weekly loop that finds what's working in your ads, makes more of it, and gets sharper every week.
Audit what you've already run
We review the last 6 months of your ads and spend, then show you what worked, what didn't, and why.
You get: A clear report of your winning hooks, angles and formats, plus the gaps you're missing.
Plan the next round of ads
We turn those gaps into a ranked list of ad ideas. Each idea includes the hook, the angle, the format and the audience it's for.
You get: A prioritized list of ads to make, every Monday.
Make the ads
We produce a steady flow of new ad concepts every week — statics, video and UGC-style — ready to upload.
You choose:
We make them. Our team handles everything and delivers finished ads to your Drive.
Your team makes them. We train your team on our process and support them until they're running it on their own.
Launch, learn, repeat
The ads go live, and we look at what won and what flopped. Next week's plan is built on those results.
You get: The result: every round of ads is smarter than the last.
Your first 30 days
Days 1–10
Kickoff, account access, and the audit of your past ads.
Days 10–15
Your ranked plan of ad ideas.
Days 15–30
Your first rounds of new ads go live, made by us or by your team.
What we need from you
- Read-only access to your ad accounts
- Your brand guidelines and voice
- 3 competitors you watch
- One 45-minute kickoff call
Two Ways to Work With Us
Strategy Only
Our ad men and women hand your team the scripts, angles and copy. Your team makes the ads.
- Ad angles and hook testing roadmap
- Video scripts and static ad copy
- Creative briefs your team can execute
- Ongoing performance reviews and iteration
Strategy + Asset Production
Want us to make the ads too? We'll handle strategy and production — starting at 2.5% of spend plus a fixed fee per asset.
- Everything in Strategy Only
- Finished video and static ads
- UGC and creator coordination
- Ready-to-launch creative every cycle
Your % depends on scope, ad spend and number of channels. Starts as low as 2%.
A network of ad-creative experts who've done it at scale
Essential Growth Layer gives you a network of ad-creative strategists, media buyers and copywriters. Together they've managed over $5 billion in ad spend and driven more than $10 billion in revenue. They've scaled brands across CPG, e-commerce, B2B, lead gen and retail, including campaigns built to push online ads into in-store sales. You don't hire a whole agency. You borrow the brains behind the ads.
CPG
E-commerce/DTC
B2B
Lead Gen
Ads to Retail
Who It's For
- Brands with an in-house creative team that needs direction
- Teams putting in the work without breakthrough winners
- Businesses scaling spend and needing fresh angles every month
- Companies that want senior ad expertise without the agency retainer
Why Pay a % of Spend?
Our fee grows only when your ad program does. Starting at 2%, the cost stays small when you're testing and scales in line with your results. No bloated retainers and no paying for hours.
FAQ
How is the % calculated?+
It's a percentage of your monthly ad spend on the channels we direct. It starts at 2% and depends on scope and channel count.
What's the minimum spend?+
Minimum ad spend is $20,000 per month.
Do you run our ads?+
Not in this model. We direct strategy and creative, and your team or media buyer runs the account. Need full management? Ask about our paid media service.
What channels do you cover?+
Meta, TikTok, YouTube, Google and more. Scope is set on our first call.
What if we don't have a creative team?+
Choose Strategy + Asset Production and we'll make the ads for you.
Ready to start?
Email Patrick. We'll look at last quarter's ads together, show you the biggest gaps, and tell you which option fits.
Email Patrick